SOGU’s items often embody an extremely restrained and minimalist design philosophy, removing elements to achieve a quiet and understated aesthetic. Frequently recognized as “designs that don’t assert themselves” in the media, we are delighted that our intentions are coming across effectively.

While maintaining the principle of being “designs that don’t demand attention in a space,” we recognized the challenge of gaining visibility in an era saturated with excessive information. As a result, we decided to incorporate colorful and abstract image cuts as accents, using them in packaging and promotional materials.

Thanks to these image cuts, our brand’s essence has gained depth and breadth, creating an expanded perspective within the realm of our brand identity.